六月 2 2017年上午10:00
戴恩lisser

成功的战略

“良好的市场研究以团队合作,说:”雅各布kissaw,谁赢得了他的工商管理硕士(MBA)硕士学位从nb88|新博体育5月20 kissaw,从蒙蒂塞洛,伊利诺伊州,当时的21名学生在nb88最近的EMBA群体之一。

nb88金的行政工商管理硕士 是专为专业人士谁提前通过制定行政思维和表现技巧希望自己的职业生涯计划。在节目的最后,学生们搞了一个国际沉浸之旅,以提高他们的全球连接;有最近访问包括访问中国,在上海复旦大学和北京大学在北京做案例竞赛和模拟。

是东西对于今年的人群不同的学生分别获得了具有挑战性,但突破性的机会呢。在EMBA课程在第一时间,负责学生用一个公司他们如何可以出售他们的产品在美国的建议市场。

Millikin Executive MBA    

由于从连接 博士。学家马克·穆尼奥斯, professor of international management at Millikin, the MBA students worked with G&G Plant Protection and Trade Ltd., a Hungarian-based company that specializes in chemical weed control on railway tracks.

The students created a market entry strategy to help G&G sell their innovative railway weed control technology to the U.S. The students met with G&G executives at the WHU-Otto Beisheim Graduate School of Management in Koblenz, Germany in May to present their strategy. The students spent six months researching and preparing their presentation.

"Being able to work through different ideas with people that think about things differently proved to help our class come up with a comprehensive market entry strategy for G&G," said Kissaw.

Millikin Executive MBA

The presentation to G&G covered several aspects of the market the company would serve if they entered the United States. The students presented on everything from competition, customers, partners, marketing and market size to laws and regulations.

"We were able to give G&G a list of key challenges or hurdles they may face when they enter the United States," said Kissaw. "This was in an attempt to better prepare them for certain pitfalls that they might not see coming because of how different the market is in the United States."

我们一直在做工商管理硕士的比赛与其他球队,以及项目,模拟和案例,但是这是第一次我们的团队拥有的EMBA能够就去过公司。这是突破性的我们。

Maintenance of railway tracks is a basic requirement of safe train service. Railway weed control is important because weedy tracks increase the risk of accidents. Weeds form a slippery area between the rails and the wheels, and it lengthens the braking distance. To prevent this, G&G has developed a weed recognition spray system that has more benefits in terms of cost, environmental protection and safety. G&G says they do spot spraying as oppose to their competitors who do blanket spraying. As a result of the spot spraying, there is 50-60 percent less chemical used.

In addition to their railway weed control technology, G&G also manufactures parts and provides rail industry service support. Currently, rail systems in Belgium, the Netherlands, Sweden, Denmark, Norway, Hungary, Spain and Austria are using G&G products.  

"We were impressed with the students' presentation," said Bence Molnár of G&G Plant Protection and Trade Ltd. "We knew that they were entering a new field of business which they would be somewhat unfamiliar with in the beginning, but the class did a great job of identifying the key elements of the industry, and the main barriers we should overcome as a company if we are to enter the U.S. market."

Millikin Executive MBA

When asked if G&G would be implementing any parts of the market strategy, Molnár said, "There were several great ideas we will clearly consider and some of them are going to be done for sure in the very near future. Our company is going to attend the Railway Interchange Exhibition in Indianapolis this September, which is going to be our second appearance in the U.S., and we will implement some of the marketing strategy ideas presented by the students. As a small family owned company, we honestly appreciate the work the students have done for us."

博士。安东尼Liberatore在新博体育MBA课程主任指出,“我认为最重要的是,学生是从CEO的角度来看待这一点。因为他们已经有足够的工作经验,了解关键的东西集中在他们的介绍的学生。 “

"The team provided a lot of value for G&G," said Liberatore. "我们一直在做工商管理硕士的比赛与其他球队,以及项目,模拟和案例,但是这是第一次我们的团队拥有的EMBA能够就去过公司。这是突破性的我们。"      

看着他的经验,雅各kissaw,WHO目前工作在阿彻丹尼尔斯米德兰公司回(ADM)表示,该计划睁开眼睛商业世界是多么复杂和各运动部件的重要性。

“我学到了很多的概念,重要在EMBA课程,”说kissaw。 “我会从程序有最大的外卖是考虑不同的事情的能力。该计划提供了宝贵的见解许多业务领域,一些我甚至不认为存在了。该计划给了我很多的工具来补充这将有助于我的工具箱我实现我的职业生涯的愿望。“